Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” Frank Betcher declares that the # 1 reason salespeople lose business is over talking; Ron, a personal acquaintance of mine and a successful national sales trainer emphatically teaches the skill set of summarizing a prospect/client’s comments in ten words or less; and the famous Abraham Lincoln moved the world with his brief to-the-point speeches and arguments.

As a young lawyer Lincoln found himself representing the Rock Island Railroad company in a lawsuit brought by the wealthy steamboat owners who feared a proposed railway bridge across the Mississippi.  Not wanting to see their transport business diminished, they sued to protect their turf and stop the project.  The owners hired the best lawyer money could by —Mr. Judge Wead.  In his closing arguments, he captivated the crowd and the court with two hours of powerful oratory before sitting down to thunderous applause.   As the applause died down, the thin country lawyer took the floor.  The audience braced themselves for an equally long rebuttal, but instead Lincoln, simply congratulated his opponent for a fine speech, and said, “…but gentleman of the jury, Judge Wead has obscured the main issue.  After all, the demands of those who travel from east to west are no less important than those who navigate up and down the river.  The only question for you to decide is whether man has more right to travel up and down the river, than he has to cross the river.”  Following this short statement, he took his seat and the jury quickly returned a verdict in his favor.

The Bible says, “But let your communication be, yea, yea; Nay, nay: for whatsoever is more than these cometh of evil. (Mathew 5:37)”  While this may have just as much to do with warning against a flattering and deceitful tongue, it also supports the idea of keeping things simple and straight forward.

Finally, take a look at the US Constitution, the first of its kind.  To this day, it remains the shortest of all written National Constitutions and yet its straightforward restrictions and protections produced the freest and most prosperous nation the world has ever known (though years of laws, case law, court interpretations and gradual power creep have changed its simplicity today).  Now imagine what brevity, simplicity and sincerity can do for your personal life, goals, businesses, communication, families and influence in community and even country.  Surely you’ve heard of the KISS principle (keep it simple stupid).  I propose instead we think of it as “Keep Inching to Success Simple.”  Or in other words your freedom and success doesn’t come because of some elaborate scheme, it comes from properly exercising your will by doing small simple daily actions.

“Simple?”

“Yes!”

“Easy?”

“No”, but the results WILL astound you.  So remember to KISS daily!

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